Pengaruh Kualitas Produk Dan Pelaksanaan Promosi Terhadap Keputusan Pembelian…

This research aims to determine the influence of product quality and the implementation of promotions on purchasing decisions at the Bata MTC Panam Pekanbaru Shoe Store. The population in this study were all consumers at the Bata MTC Panam Pekanbaru Shoe Store, with a total sample of 98 respondens. Data obtained using a research questionnaire was analyzed using a simple and multiple linear regr…