Pengaruh Citra Merek, Kualitas Produk Dan Gaya Hidup Terhadap Keputusan Pembe…

ABSTRACT This study aims to analyze the influence of brand image, product quality, and lifestyle on the purchase decision of iPhone products among the people of Pekanbaru City. In the rapidly evolving digital era, the iPhone has become a prestigious and exclusive technological product. This research employs a quantitative approach with data collection through questionnaires distributed to 114…