Pengaruh Variasi Produk Dan Penetapan Harga Terhadap Keputusan Pembelian Prod…

This research was conducted at PT. Tivona Pekanbaru, which is located at Jl. Samarinda No.26 E, North Tangkerang, Bukit Raya District, Pekanbaru City Riau. This study aims to determine the effect of Product Variations and Pricing on Purchase Decisions partially and simultaneously. This study uses a quantitative descriptive analysis method with the SPSS program. The population in this study …