Pengaruh Film Filosofi Kopi 2: Ben & Jody Terhadap Minat Berbisnis Coffee Sho…

This research aims to determine how much effect the Filosofi Kopi 2 : Ben & Jody film on the interest in doing coffee shop business among barista’s in Pekanbaru City. The research method used is quantitative explanation with the positivism paradigm with the theoretical model used namely S-O-R (Stimulus – Organism – Response) theory. Researcher must be objective by first testing wheter the…