Analisis Pengaruh Store Atmosphere Dan Kualitas Pelayanan Terhadap Keputusan …

This research aims to determine the influence of store atmosphere and service quality on consumer purchasing decisions at Kedai Kopi Bangben, Pekanbaru City. The method used in this research is descriptive analysis with a quantitative approach. The sample in this study amounted to 58 respondents, with a sampling technique namely the census method and using a questionnaire as a data collection i…