Pengaruh Media Iklan, Citra Merek Dan Kualitas Produk Terhadap Keputusan Pemb…

This study aims to determine the effect of media, brand image and product quality on purchasing decisions of study housing products at at PT. Asta Karya residence house (Astam House Pekanbaru Residence). The study was conducted with partial least square (PLS) analysis with 83 respondents. Based on the results of the analysis it was concluded that advertising media had a significant effect on p…