Pengaruh Promosi Dan Intensitas Terpaan Media Sosial Instagram Melalui Pengar…

Abstract This research was conducted from May to June 2022 at the ornamental fish shop "Gobelfish Farm" Payakumbuh, Sumatera Barat. The purpose of the study was to determine and analyze the effect of promotion, intensity of Instagram social media exposure, and environmental influences as a mediator on promotion and intensity of Instagram social media exposure on the decision to buy ornamental …