Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Keputusan Pembelian Konsumen…

Abstract This research was conducted at PT. Pandi Kencana Murni Pekanbaru which is located on Pope Street No.21 Tanggerang District, Pekanbaru. The problem in this study is the sales target which has fluctuated for five years and the percentage of sales also experienced fluctuations and the reduction in the number of buyers, this is thought to be influenced by consumer purchasing decisions. Th…