“Pengaruh E-WOM dan Brand Image Terhadap Repurchase Intention Melalui Consu…

ABSTRACT This study aims to determine the effect of Electronic Word of Mouth (E-WOM) and Brand Image on Repurchase Intention of ESQA cosmetic products in Pekanbaru City, as well as the role of Consumer Trust as an intervening variable. The population in this study consists of people in Pekanbaru City aged 17 to 40 years who have purchased, used, and intend to repurchase ESQA cosmetic products.…