Strategi Komunikasi Pemasaran Ekowisata Mangrove Di Bandar Bakau Kota Dumai P…

ABSTRACT This research was conducted in June 2021 at Ecotourism Bandar Bakau, Dumai City, Riau Province. The purpose of this study was to analyze a marketing communication strategy for ecotourism. This study uses a survey method. The respondents consisted of 30 ecotourism visitors who were taken by accidental sampling. The results of the study show that the condition of the mangrove ecosy…