konten media sosial tiktok memoderasipengaruh fear of missing out (fomo)terha…

The rapid growth of social media has significantly transformed consumer behavior, particularly among young generations who are highly engaged with digital trends. TikTok, as one of the most popular platforms, plays a crucial role in shaping purchasing behavior through its visual, interactive, and emotionally engaging content. The phenomenon of Fear of Missing Out (FOMO) characterized by anxiety…