Peran Social Media Specialist Pada Instagram Gema Budaya Dalammemperkuat Buda…

The significant growth of the retail industry in Indonesia is driving intense competition among retail companies, including Alfamart. In order to differentiate itself and attract the best talent, Alfamart Batam Branch is building a strong work culture through innovative communication strategies. This research aims to analyze the role of social media specialists in disseminating and internalizin…