Pengaruh E-Wom Pada Ulasan Produk Dan Brand Image Marketplace Tokopedia Terha…

ILHAM MULYANDI, NIM 2110246775. THE INFLUENCE OF E-WOM ON PRODUCT REVIEWS AND BRAND IMAGE OF TOKOPEDIA MARKETPLACE ON PURCHASE DECISIONS OF STUDENTS IN PEKANBARU CITY. Supervised by Rumyeni and Zulkarnain Someone can use consumer reviews as an indikator of a product's popularity or value, which will influence their desire to purchase it. Positive reviews indirectly prove that the brand image o…