Analisis Motivasi Dan Perilaku Wirausaha Terhadap Kinerja Peternak Plasma Aya…

ABSTRACT Broiler plasma farmers play a crucial role in sustaining poultry production in Indonesia, particularly in Riau Province, where broiler farming serves as a major source of income. However, farmers continue to face substantial challenges in managing their enterprises, including unstable market prices, low bargaining power, inconsistent quality of production inputs such as DOC, feed,…