Pengaruh Store Atmosphere Dan Price Discount Terhadap Shopping Emotion Dan Im…

This study aims to determine the effect of Store Atmosphere and Price Discount on Shopping Emotion and Impulse Buying Behavior on ACE Hardware Living World Pekanbaru consumers. The primary data is obtained using questionnaires, filled directly by the consumers of ACE Hardware Living World Pekanbaru concerned either directly or online. Analytical technique used in this study is partial leas…