Upaya Korea Selatan Meningkatkan Citra Bangsa (Nation Branding) Di Indonesia …

ABSTRACT This study analyzed how South Korea's efforts to improve the image of the nation (Nation Branding) in Indonesia through Gastrodiplomasi. South Korean popular culture or often referred to as the Korean Wave such as K-Drama and K-Pop began to enter Indonesia and get a positive response from the People of Indonesia. In this regard, the South Korean government also wants to promote its cu…