Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Pada Fore Coffee Di Ko…

ABSTRACT Consumer purchase decisions are a critical aspect requiring serious attention, as they form the foundation for companies to design effective marketing strategies. This study aims to analyze the influence of the marketing mix, comprising product, price, place, promotion, and service, on consumer purchase decisions at Fore Coffee in Pekanbaru City. The research employs a quantitativ…