Strategi Pengembangan Dan Upaya Mempertahankan Industri Kreatif Event Organiz…

ABSTRACT This research was conducted in the city of Pekanbaru, because the city of Pekanbaru is intensively improving its infrastructure to become a MICE destination city. This study aims to determine the development strategy and efforts to maintain the Event Organizer MICE (Meeting, Incentive, Conference, Exhibition) service industry during the Covid 19 pandemic in Pekanbaru City. The po…