Pengaruh Brand Association Dan Kualitas Produk Terhadap Kepuasan Konsumen Mak…

This study aims to determine and analyze the effect of brand associations (X1) and product quality (X2) on fast food consumer satisfaction (Y) at KFC Soebrantas Pekanbaru. The research data was generated based on a questionnaire distributed to KFC Soebrantas Pekanbaru consumers, so the data in this research is primary data. The sample taken as research object was 100 respondents from KFC Soebra…