Pengaruh Citra Merek Dan Penetapan Harga Terhadap Keputusan Pembelian Konsume…

This research was conducted at PT. Agung Auto Mall Sutomo Pekanbaru. The purpose of this study was to determine the effect of Brand Image and Pricing on Consumer Purchase Decisions of Toyota Kijang Innova Cars At. PT. Agung Auto Mall Sutomo Pekanbaru). Brand Image and Pricing as independent variables (X1,X2) while Consumer Purchasing Decisions as the dependent variable (Y). The problem in…