Pengaruh Kelompok Referensi, Persepsi Harga Dan Citra Merek Terhadap Keputusa…

This study aimed to analyze the influence of Reference Group, Price Perception and Brand Image to Purchase Decision and Customer Satisfaction Nike Sport Shoes in Pekanbaru. In this study, there are five variables such as Reference Group (X1), Price Perception (X2), Brand Image (X3), Purchase Decision (Y1) and Customer Satisfaction (Y2). Population of this research are all Customer Nike Sport Sh…