Pengaruh Celebrity Endorser Dan Kualitas Produk Terhadapkeputusan Pembelian P…

This study investigates the effects of celebrity endorsers and product quality on consumer purchasing decisions at MS Glow Pekanbaru Branch in Pekanbaru. It is hypothesized that utilizing celebrities for promotions can enhance brand appeal and motivate consumer purchasing behaviors. Moreover, the quality of the product is also crucial in building consumer trust and loyalty. A quantitative resea…