Pengaruh Hedonic Shopping Motivation Dan Shopping Lifestyle Terhadap Impulse …

ABSTRACT This study aims to analyze the effect of Hedonic Shopping Motivation and Shopping Lifestyle on Impulse Buying through Positive Emotions on H&M consumers in Pekanbaru. The data collection technique in this research is literature study and questionnaires. The population in this study were H&M consumers in Pekanbaru. The number of samples taken in this study were 384 samples. The samplin…