Pengaruh Sales Promotion, Store Atmosphere Dan Store Location Terhadap Minat …

This study aims to determine the effect of sales promotion, store atmosphere and store location towards consumers purchase intention of food products at Warung Steak MelatiPekanbaru. Data was obtained by distributing questionnaires to 100 consumers. The data analysis technique uses descriptive analysis, validity, reliability tests and linear regression. The results of the analysis show that th…