Determinan Permintaan Mobil Low Cost Green Car (Lcgc) Di Kota Pekanbaru (Stud…

ABSTRACT This study aims to analyze the effect of price, competitor price, and consumer income on the demand for the Low Cost Green Car (LCGC) Daihatsu Ayla in Pekanbaru City. Daihatsu Ayla was chosen because of its relatively stable sales performance amid tight competition in the energy-efficient vehicle segment. The research uses a quantitative approach with secondary data from 2014–20…