pengaruh kualitas makanan dan kualitas layanan driver terhadap kepuasan pelan…

This study aims to analyze the effect of food quality and driver service quality on customer satisfaction at Shopee Food in Pekanbaru City, with perceived value as a mediating variable. The approach used in this study refers to the Stimulus–Organism–Response (S-O-R) theory developed by McQuail (2010), where food quality and driver service as stimuli will be processed internally by customers…