Pengaruh Inovasi Produk, Store Atmosphere, Dan Word Of Mouth Terhadap Keputus…

ABSTRACT The rapid development of the culinary business in Indonesia has resulted in increased and tighter competition in the culinary business. It requires culinary businesses to develop and innovate the products offered according to the need and desires of consumers. One of the café that has innovated their product is Warunk Upnormal Pekanbaru. The purpose of this research is to examine…