Analisis Penerimaan Konsumen Gula Sagu Cair Lokal Menggunakan Arang Aktif Lim…

ABSTRACT Liquid sago sugar is a newly developed product by the Besagood MSMEs, produced through an additional purification process aimed at improving product quality, particularly by enhancing color and removing impurities. This study aimed to analyze consumer acceptance of clarified liquid sago sugar by assessing hedonic preferences, overall product acceptance, willingness to pay (WTP), a…