Strategi Word Of Mouth Marketing (WOMM) Pada Rotte Bakery Dalam Membangun Bra…

Rotte Bakery is one of the bakeries in Pekanbaru City that uses word of mouth marketing (WOMM) in its marketing to build consumer brand awareness. This Bakery is known to have cheap and halal products and 20% of the profits are used for social contributions. The research aims to find out how the segmentation, targeting, and positioning of Rotte Bakery in building consumer brand awareness and to…