Strategi Pemasaran Ikan Asap Di Si Pujuk Farm Kelurahan Ikur Koto Panjang, Ke…

ABSTRACT This research was conducted in May 2022 at Ikur Koto Panjang Village, Koto Tangah District, Padang City. The purpose of this study was to analyze the internal, external and marketing strategies that exist in Sipujuk Farm, the internal factors in question are the strengths and weaknesses, while the external factors are the opportunities and threats of the smoked fish marketing stra…