Pengaruh Motivasi, Inovasi, Dan Kreativitas Terhadap Daya Saing Pelaku Umkm P…

ABSTRACT This study aims to determine the effect of motivation, innovation, and creativity on the competitiveness of women MSMEs with learning as a moderation variable survey on the cake industry in Pekanbaru City. The population in this study is cake industry of women MSMEs in Pekanbaru City which amounts to 500 businessmen. The number of samples in this study amounted to 50 businessmen based…