This research aims to identify factors that influence agricultur land conversion to plantations. In this research the authors took place in the District Rambah Samo Rokan Hulu. The election of this area with the consideration that many residents in this area are work as rice farmers, and most of the land conversion in the village of New Rambah, Rambah Utama, Margamulya, Karya Mulya, Masda Makmu…