Pengaruh Keragaman Produk Dan Harga Terhadap Impulse Buying Melalui Shopping …

This research is motivated by the emergence of phenomena that exist at this time where many emergence of retail business so that competition is getting tougher. The purpose of this study was to determine the effect of Product Diversity and Price on Impulse Buying through Shopping Emotion as an Intervening Variable on Consumers of MR DIY Mal SKA Pekanbaru This study uses a questionnaire method …