Pengaruh Gaya Hidup Dan Electronic Word Of Mouth Terhadap Minat Beli Dan Kepu…

This study aims to determine the Effect of Lifestyle and Electronic Word of Mouth on Purchase Intention and Pixy Lipstick Purchasing Decisions in Pekanbaru City. Respondents used as subjects in this study were 100 Pixy Lipstick consumers in Pekanbaru City. Primary data is collected by questionnaire as an instrument to prove the results of the study, to test the hypothesis in this study is to us…