Pengaruh Inovasi Produk Dan Penetapan Harga Terhadap Keputusan Pembelian Pada…

The purpose of this research is to determine the influence of product innovation and pricing on purchasing decisions at Rotte Bakery Bukit Barisan Pekanbaru. This research is quantitative research with a sample of 100 respondents. The data sources for this research were obtained from secondary data and primary data. The research used a questionnaire as a data collection technique. The data obta…