Strategi Pemasaran Konten Tradisi Budaya Pacu Jalur Pada Akun Tiktok @Paparaz…

The TikTok account @paparazikuansing is an account that utilizes TikTok as a promotional medium for the pacu jalur cultural tradition owned by the Kuantan Singingi community. Although the content published by the @paparazikuansing account is not promoting an item, product, or service but promoting a cultural tradition, it is still a promotional activity that aims to sell the value of cultural t…