Pengaruh Brand Ambassador Dan Brand Image Terhadap Keputusan Pembelian Pada B…

This study aims to determine the influence of brand ambassadors and brand image on purchasing decisions at benning's skincare beauty production in the city of Pekanbaru. The methods used in this study were descriptive statistical analysis and multiple linear regression. The sample in this study consisted of 100 respondents using total sampling techniques and using questionnaires / questionnai…