Pengaruh Harga Terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen Sebagai …

This study aims to determine the effect of price on customer loyalty through customer satisfaction as an intervening variable at Extract Café Pekanbaru. The method used in this research is descriptive statistics with a quantitative approach. The sample in this study amounted to 100 respondents with purposive sampling technique. The measurement scale uses a Likert scale. From data analysis with…