This study aims to analyze the effect of product, price, location, promotion, people, process, physical evidence on the customer satisfaction and to analyze the effect of satisfaction on the customer loyalty of Badan Penyelenggaraan 0Jaminan Sosial (BPJS) Ketenagakerjaan Cabang Pekanbaru Kota. From 325,350 employees of the company who are still actively participating in the BPJS Ketenagakerjaan…