Pengaruh Kualitas Produk Dan Electronic Word Of Mouth (E-Wom) Terhadap Keputu…

ABSTRACT This research was conducted with the aim of determining the effect of Product Quality and electronic Word of Mouth (e-WOM) on Purchasing Decisions through Brand Image on Emina Cosmetics brand products on Shopee Indonesia. The population in this study were Pekanbaru City residents who had purchased and used Emina Cosmetics products. Sampling in this study was carried out using a purpos…