Pengaruh Persepsi Harga, Dan Kemudahan Transaksi Terhadap Keputusan Pembelian…

ABSTRACT This Research aims to analyze the Effect of the Perceived Price and Perceived Ease of Transactions on the Purchase Decision of Fashion products at Shopee on Consumer Satisfaction. This research was conducted on all active undergraduate students of the Faculty of Economics and Business, University of Riau who use the Shopee market place in shopping for unknown fashion products. This re…