Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Dan Kepuasan Konsumen …

This study aims to determine how the influence of the marketing mix of purchasing decisions and consumer satisfaction on Wardah Cosmetics in Pekanbaru City. The population in this study is Pekanbaru city residents who use Wardah cosmetics whose numbers are not known with certainty. The sampling method was done by using non probability sampling technique. The data analysis technique used is the …