Raja Lake is a tourist icon of Indragiri Hulu. Based on data from the number of lake king Rengat visits in 2016 amounted to 7,110 visitors, in 2017 there were 6,420 visitors. in 2018 there were 22,134 visitors. The high data of visitors to the Raja Raja tourist attraction is inseparable from the communication strategy adopted by the youth and tourism youth service of Indragiri Hulu so that the …