Pengaruh Relationship Marketing Dan Brand Image Terhadap Loyalitas Konsumen P…

This research was conducted at the Winstar Hotel Pekanbaru, Jl.Moh.Ali, No.118, Padang Terubuk, Kec.Senapelan, Pekanbaru. This study aims to determine the effect of relationship marketing and brand image on customer loyalty partially and simultaneously. This study uses a quantitative descriptive analysis method with the SPSS program. The population in this research is all consumers who pur…