Pengaruh Gaya Hidup Dan Penetapan Harga Terhadap Keputusan Pembelian Pada Azw…

ABSTRACT The research conducted at AZWA Perfume Pekanbaruwhere located in Jl. Teuku Umar No. 79, Rintis, Lima Puluh. The problem in this study is number of buyers has decreasing, percentage of target achievement has decreased, and the failure of the company’s sales target has not been achieved, this study aims to determine the effect of lifestyle and promotion on purchase decisions at AZW…