Pengaruh Influencer, Content Marketing, Dan Online Customer Review Terhadap K…

ABSTRACT This study aims to determine the influence of Influencer, Content Marketing, and Online Customer Review on Purchase Decisions with Consumer Trust as a mediating variable for Somethinc products on TikTok Shop among Generation Z in Pekanbaru City. The population of this study consists of Generation Z individuals in Pekanbaru City who have purchased and used Somethinc products on TikTok …