Strategi Sustainable Branding Asia Pacific Rayon dalam Mempertahankan Reputas…

This study examines the sustainable branding strategy implemented by Asia Pacific Rayon (APR), one of the largest viscose rayon producers in Indonesia. The research is motivated by the growing environmental impacts caused by the fast fashion trend, including non-degradable textile waste. APR addresses these challenges by offering viscose rayon products that are environmentally friendly, biodegr…