Strategi Komunikasi Pemasaran Shanaya Food Dalam Mempertahankan Brand Positio…

Shanaya Food is one of the Siomay and Batagor culinary businesses that markets typical Riau food products. Shanaya Food's flagship product is Sotindang (Patin fish meatballs with shrimp sauce), which is a characteristic along with Siomay and tenggiri Batagor. In order to market its products, Shanaya Food uses various marketing communication strategies. However, in practice, the Shanaya Food bra…