Analisis Implementasi Strategi Pemasaran Kopi Liberika Meranti (Studi Kasus P…

This research aims to analyze the implementation of marketing strategies for Liberika Meranti coffee. The research approach used is a qualitative approach and the type of research is descriptive. The location of this research was carried out at the Liberika Meranti coffee home industry at CV. Zaroha in Kedaburapat Village, Rangsang Pesisir District, Meranti Islands Regency. Data collection tech…