Pengaruh Suasana Toko Dan Lokasi Toko Terhadap Keputusan Pembelian Pada Toko …

This research was conducted at the Zanafa Pekanbaru Bookstore located at JL. HR. Subrantas metropolitan city complex (MTC) / Giant Block A 39-40 Handsome Pekanbaru Riau. The problem in this study is the achievement of the company's target where it never reaches the target of 100% and always experiences a decline in achieving sales targets at the Zanafa Pekanbaru Bookstore. The purpose of this s…